• 15th June
    2011
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  • 10th June
    2011
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Facebook Dealsが始まり、いよいよ日本にもソーシャルコマースの波がこれから来る感じとなることが予想されます。

そんな中、Social TimesにFacebookコマースに関する記事が上がっていたのでご紹介。
原文より「今、参入すべき理由」としましたが、日本ではおそらくまだ先の話。ただ、Facebookのこれからの動きは日本にも必ず適用されるはずなので知っておいて損はない内容だと思います。

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1. Facebookはモールである

何百万というユーザーが毎日Facebookにログインしており、そこには友人とコミュニケーションを取る、ゲームをする、メッセージを送る、など様々な目的がある。
現実のモールもターゲットとなる顧客をフードコートや屋上遊園地などの娯楽設備で呼びこむことからプランニングを始めるが、Facebookはまさにそのような娯楽設備が揃っている状態であり、今がまさにFacebookでの買い物が行われるべきタイミングにあるといえる。

  • 6th June
    2011
  • 06





Adweek』に広告のこれまでとこれからの違いを比較したインフォグラフィックがあったのでご紹介。
非常によくまとまっており、勉強になる内容でした!


【変化する目的】

以前:[マス・マーケティング時代]
消費者にメッセージを届けることが目的だった

現在:[ニュー・メディア時代]
消費者との対話を行うことが目的になっている


【チャネルからフォーマットへ】
以前:広告者はTVやラジオ、印刷、野外などチャネルで考えるようになっていた

現在:全てのチャネルで展開することは当たり前となり、動画、オーディオ、画像、アプリなどのフォーマットで考えるようになっている


【固定(Fixed)からモバイルへ】

以前:伝統的な広告は固定的な場所(TVCMや紙面広告など)でブランドのメッセージを伝えていた

現在:ニューメディアの発展によって移動中であろうとも消費者にメッセージを伝えられる機会が豊富に存在するようになっている

それを裏付けるデータ

  • 4th June
    2011
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    2011
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    2011
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    2011
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1. Media Requests

Being quoted in news articles is an excellent way to demonstrate your authority. It’s a free way to promote yourself and demonstrate thought leadership. There are a few excellent tools out there that connect reporters with people looking to get quoted. HARO is an email digest that connects reporters and sources.
NewsBasis allows you to pitch stories to journalists.
FlackList is a Rolodex to help the media meet and maintain relationships with experts.
Media Kitty is a network that connects journalists with sources.

2. Custom Short URL

Having your own custom URL shortener is a great way to get your name out there. If you often share links on Twitter, Facebook and other social networks, it’s very useful. Eric Ries is a prime example. When he distributes a link, he uses his own shortened URL: ericri.es. Here’s an informative tutorial on how to set up your own shortened URL.

3. Q&A

Sharing your knowledge on Q&A sites is a superb way to build credibility around your name. There are quite a few sites to choose from, so start with the one that has the most buzz around it at the moment: Quora. Robert Scoble has demonstrated the value the site can provide. Having answered more than 500 questions, he’s built a following of more than 22,000 people.

4. Profiles

Be present and active on social networks. It’s crucial to set up your profiles and use the sites to your professional advantage. Below are some of the top site to establish your presence: About.me: Personal landing page
Facebook Page: A valuable way to stay connected with your fans
LinkedIn: A business network with full resumes
Google Profiles: An important tool for ranking high in search results
Twitter: A means to engage and spread your influence through conversation
Disqus: Share your knowledge through comments

5. Meetups

Participating in meetups is another excellent way to network and build clout. There a few good tools for finding interesting events in your area. Here are two to get started with: Meetup: Join groups of people that interest you then meet in person.
Plancast: You can see which events your friends are attending.

6. Social Email Signatures

Turn your email signature into a social and informative experience. When exchanging emails, everyone in your network will easily be able to find out more about you. Wisestamp is a popular signature plugin that allows you to create sleek signatures with social icons, RSS feeds and more.

7. Guest Posting

Search for blogs in your area of expertise and pitch them specific ideas for posts. Each blog has its own style and focus, so make sure to tailor your pitches to each outlet. Be ready to share writing samples if asked, and be open to working with editors to revise your post as necessary. Alltop and Technorati are good places to start looking for tops blogs within your area of expertise.

8. Virtual Business Cards

Create a virtual business card so that it’s easy for people to find you and share your information with others. There are many ways to go about this: MiniCard: Buy a domain name and set up a business card-like site.
QR Code: Have people scan your unique QR code instead of handing out text-filled cards.
Twtbizcard: This site lets you transform your Twitter profile into a business card.
Bump: This is an app that allows you to bump phones together to connect with people.

9. Newsletter

Sending out a monthly newsletter will allow you to build up a vast network. If you share valuable content with subscribers, they will then share it with their friends — bringing you a new subscribers and fans. If you do a good job, your list will continue to grow. Some of the more popular newsletter services include: Mailchimp: A newsletter platform that is free up to 2,000 subscribers
Tiny Letter: A simple platform for creating and distributing a newsletter
Aweber: Users rave about this paid service, which comes with many options for building out your newsletter
As an example, Kevin Rose, co-founder of Digg, shares interviews, products and knowledge through his Tiny Letter newsletter, Foundation. At $3.99 per month, it’s a bargain for readers who value his content.

10. Eat with Influencers

The opportunity to grab a meal with other potentially influential people is within your grasp. These days, it’s easy to set up networking meals through online tools like Let’s Lunch or GrubWithUs. Let’s Lunch is a one-on-one lunch meeting generator that matches people based on reputation, influence, requests and practicality. Right now, it’s only available to people in NYC, Silicon Valley and San Francisco. GrubWithUs allows you to connect with others at group meals that you either find or set up yourself.

  • 4th June
    2011
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    2011
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The most productive people, however, realize that 90 minutes, 120 minutes or more is a long time to lose track of on a busy weekday. If you feel like you don’t have time for personal priorities later in the day, why not try using your mornings? Streamline breakfast, personal care and kid routines. Then you can use 30-60 minutes to try one of four things:

1. Play, read, or talk with your kids. Mornings can be great quality time, especially if you have little kids who go to bed soon after you get home at night, but wake up at the crack of dawn. Set an alarm on your watch, put away the iPhone, and spend a relaxed half an hour reading stories or doing art projects. If you have older children, aim for a leisurely family breakfast. Everyone talks through their plans for the day and what’s going on in their lives. If family dinners aren’t a regular thing in your house, this is a great substitute.

2. Exercise. You shower in the morning anyway, so why not get sweaty first? Trade off mornings with your partner on who goes out and runs and who stays home with the kids. Or, if your kids are older (or you don’t have any) work out together and make it a very healthy morning date.

3. Indulge your creative side. Lots of people would like to resurrect a creative hobby like painting, photography, scrapbooking, writing, even practicing an instrument. What if you went to bed a little earlier three times a week? Skip that last TV show or those last emails and get up a little earlier the next morning to put in some time at your easel before the day gets away from you.

4. Think. Strategic thinking time is incredibly important for seizing control of our lives. Spend 30 minutes in the morning pondering what you want to do with your time. You could also use this time to pray or read religious literature, to meditate or write in a journal. All of these will help you start the day in a much better place than if everyone’s running around like chickens with their heads cut off.